5 ms·

I believe that 8% of visitors account for 85% of clicks metric is for display advertising, if I remember correctly. So you need to define what types of ads you

I believe that 8% of visitors account for 85% of clicks metric is for display advertising, if I remember correctly. So you need to define what types of ads your talking about.

jacquesm 16y ago
All ads, across the board. I think that's actually more interesting because 'display ads' is a term that refers to more traditional forms of online advertising and I'd like to include keyword ads and all other forms in there as well, anything that entices you to click on it and that has been placed there for a third party is fair game.
- lsc 16y ago
  eh, I think 'display ads' are a bit different. When I buy ads, I buy display ads. My intent is not to get you to click and buy right now; My intent is for you to remember my name. To know I exist. and so next time you want the product or service I am selling you tell yourself "Oh, I have heard of this guy." rather than writing me off as a fly by night. So, for me, the click through rate doesn't really matter all that much. Which is good, because my target market, generally speaking, doesn't click ads.
- ximeng 16y ago
  It's a bit of a sliding scale. Are affiliate links like those used on hipmunk or Skyscanner ads? Amazon affiliate links? Cross links to other blogs that wordpress plugins add automatically? Job adverts on Stackoverflow? Links to the blogs of people who answer questions on stackoverflow? Blogrolls? I sometimes only realise a link is an affiliate when my hosts file blocks a 3rd party advertiser. It's impossible to know in general who has paid money for what links to third party sites and what agreements are in place behind the scenes. Half the time people probably don't even know they're clicking on ads.
- panacea 16y ago
  I often use Google rather than bookmarks to get to a less-frequented site I want to visit and knowingly click the sponsored text ad at the top of the search results, thinking "should probably throw a few pennies Google's way for the utility they afford my life". Does that count?
- axod 16y ago
  > "All ads, across the board." Ah so that includes adverts that are just affiliate linkes, or paid links, and all the billions of other things which don't look like adverts? What about all the adverts on HN, like the 37signals "article" today which was an advert for Tim Ferris' book? How about if you've done a search on DuckDuckGo and clicked on an amazon link? Oops, you just clicked on an advert. Reminds me of an episode of "Brasseye" where they show a graph over time of "Crimes we know nothing about" and it's increasing ;) It all depends on your definition of "advert", but if you say "I never click on adverts", either you mean you don't click on things that obviously look like adverts (Display advertising), or you're extremely naive.
  - stcredzero 16y ago
    Reminds me of an episode of "Brasseye" where they show a graph over time of "Crimes we know nothing about" and it's increasing ;) "Clever" -- as in thinks it's clever but actually highlights a misconception. Such a graph could refer to unreported crimes, which can be estimated through sampling. http://en.wikipedia.org/wiki/Sampling_(statistics) http://en.wikipedia.org/wiki/Sampling_(statistics)

I believe that 8% of visitors account for 85% of clicks metric is for display advertising, if I remember correctly. So you need to define what types of ads your talking about.

jacquesm 16y ago

All ads, across the board. I think that's actually more interesting because 'display ads' is a term that refers to more traditional forms of online advertising and I'd like to include keyword ads and all other forms in there as well, anything that entices you to click on it and that has been placed there for a third party is fair game.

lsc 16y ago
eh, I think 'display ads' are a bit different. When I buy ads, I buy display ads. My intent is not to get you to click and buy right now; My intent is for you to remember my name. To know I exist. and so next time you want the product or service I am selling you tell yourself "Oh, I have heard of this guy." rather than writing me off as a fly by night. So, for me, the click through rate doesn't really matter all that much. Which is good, because my target market, generally speaking, doesn't click ads.
ximeng 16y ago
It's a bit of a sliding scale. Are affiliate links like those used on hipmunk or Skyscanner ads? Amazon affiliate links? Cross links to other blogs that wordpress plugins add automatically? Job adverts on Stackoverflow? Links to the blogs of people who answer questions on stackoverflow? Blogrolls? I sometimes only realise a link is an affiliate when my hosts file blocks a 3rd party advertiser. It's impossible to know in general who has paid money for what links to third party sites and what agreements are in place behind the scenes. Half the time people probably don't even know they're clicking on ads.
panacea 16y ago
I often use Google rather than bookmarks to get to a less-frequented site I want to visit and knowingly click the sponsored text ad at the top of the search results, thinking "should probably throw a few pennies Google's way for the utility they afford my life". Does that count?
axod 16y ago
> "All ads, across the board." Ah so that includes adverts that are just affiliate linkes, or paid links, and all the billions of other things which don't look like adverts? What about all the adverts on HN, like the 37signals "article" today which was an advert for Tim Ferris' book? How about if you've done a search on DuckDuckGo and clicked on an amazon link? Oops, you just clicked on an advert. Reminds me of an episode of "Brasseye" where they show a graph over time of "Crimes we know nothing about" and it's increasing ;) It all depends on your definition of "advert", but if you say "I never click on adverts", either you mean you don't click on things that obviously look like adverts (Display advertising), or you're extremely naive.
- stcredzero 16y ago
  Reminds me of an episode of "Brasseye" where they show a graph over time of "Crimes we know nothing about" and it's increasing ;) "Clever" -- as in thinks it's clever but actually highlights a misconception. Such a graph could refer to unreported crimes, which can be estimated through sampling. http://en.wikipedia.org/wiki/Sampling_(statistics) http://en.wikipedia.org/wiki/Sampling_(statistics)