The real reason for the Obama win is that he leveraged a small competition (Iowa) and seeded and worked hard on an initial user group (his initial supporters, e

The real reason for the Obama win is that he leveraged a small competition (Iowa) and seeded and worked hard on an initial user group (his initial supporters, equivalent to a beta group of a product), and with that, he created an explosive first splash, which got all the media talking about him (equivalent to your killa product getting splashed accross techcrunch, wired, etc). And after that, he followed up and built a huge social network around the brand. He concentrated on brand loyalty, creating a unique and quirky brand that made his users feel cool, and making sure the donation (payment) method was very simple to use. And he used newletters very effectively. What Obama did was a perfect example of a seamless product launch and perfect sales and post sales service. The key was his core group of motivated users and his excellent organisation of them,