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This is all fairly naive to be frank. (I've made money from advertising since '99). Ad revenue is increasing year on year. The sky isn't falling. > "The inhe
by axod 16y ago
This is all fairly naive to be frank.
(I've made money from advertising since '99).
Ad revenue is increasing year on year. The sky isn't falling.
> "The inherent problem with performance based advertising"
Again, as someone who has made a lot of money from performance based advertising over the last 10 years, this isn't really an issue. You factor it into your ROI.
- jacquesm 16y agoI think a 68% to 84% increase in the number of people that never click ads is something to take note of. For sure the number of 'clickers' will never reach 0 but this is definitely a trend worth monitoring.
- axod 16y agoCome on. You don't seriously believe those numbers do you? They're from crazyland. Also there are so many types of advertising... Banner advertising is but one. Things go out of fashion, other types of advertising become popular, etc I monitor my ad revenue and ROI very closely, and have done over the last 10 years. Slightly more than some random unscientific 'study' ;)