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I still don't understand this whole "business model". Could someone ELI5 these three questions? 1) How exactly is this targeting information useful to advertis

I still don't understand this whole "business model". Could someone ELI5 these three questions? 1) How exactly is this targeting information useful to advertisers? Do they pay for targeting in order to pay for fewer ads? 2) Where is the market for "user data"? How do you sell your blog visitor's data? 3) How much is the data worth? Some equivalent to CPM? Could you monetize your blog not by showing ads but by selling user information?

nabla9 7y ago
>Do they pay for targeting in order to pay for fewer ads? Yes. There can be more and smaller advertisers when you can tailor ads to the market. Nontargeted advertising is economic only for biggest brands. Data that is collected sparsely can help to identify interests and match ads to users. Geographic location helps to match adds from your local market to the blog the user is currently reading, for example. Continuously collected information can be used to direct and predict behavior. The user matches profile of stressed person. People under stress have low impulse control, show them ads for products that are typical impulse purchases. S >Where is the market for "user data"? How do you sell your blog visitor's data? You don't. You add common trackers to your site and receive income from ads trough them. > Could you monetize your blog not by showing ads but by selling user information? No. This does not work in small scale. Single blogger can't create much value by selling data directly. Google or Facebook do that.