i mostly agree with you. great intuition and experience can largely reduce the need for metrics. the problem is that not every business decision is clear cut an

i mostly agree with you. great intuition and experience can largely reduce the need for metrics. the problem is that not every business decision is clear cut and people who have to make them are not always Jobs or Gates. what metrics give you is a way to give the average joe (which is most of us) a way to take calculated risks when there are multiple stakeholders each with their own opinion of what should be done. metrics - like statistics - can be used effectively as a guide or can be used obsessively like dogma.