I disagree that metrics helped Apple scale, but we’d have to wade in to a semantic debate to settle this. When you have a killer idea, scaling is obvious; just

I disagree that metrics helped Apple scale, but we’d have to wade in to a semantic debate to settle this. When you have a killer idea, scaling is obvious; just do more. More people, more machines, more materials, etc. You don’t need a number to tell you how much more to scale, because you always want the max anyways. Tim Cook was told there weren’t enough CNC machines in the world to manufacture the unibody MacBook. So he bought the company that makes CNC machines. What’s the point of metrics when you can shift the entire world to meet your needs? Great things are like that. Metrics are for mediocre products and services. We use them in banking because people fucking hate the banking system and we have to pull teeth to get customers to spend money. McDonald’s uses metrics to gauge how shitty they can make their beef without people noticing. Hollywood uses metrics to decide which movie franchise to reboot or make a sequel of. Metrics are a sign that you are done innovating and you are squeezing the sponge before someone else’s innovation dethrones yours.