In Australia one of the major Telcos got taken to court by the competition watchdog. They were advertising plans as "unlimited" with shaping. The court found

In Australia one of the major Telcos got taken to court by the competition watchdog. They were advertising plans as "unlimited" with shaping. The court found that the advertising was misleading and were unable to continue advertising it. If Fi was released as advertised in Australia it'd also most likely be found as misleading advertising and not allowed. https://www.computerworld.com.au/article/376550/optus_loses_unlimited_broadband_dispute/ https://www.computerworld.com.au/article/376550/optus_loses_...