Yes, that's worth a read. Lots of thinking about how to deal with people moving to cash and how to deal with that or prevent it. The section on "Using Communica

Yes, that's worth a read. Lots of thinking about how to deal with people moving to cash and how to deal with that or prevent it. The section on "Using Communication Tools to Overcome Political Challenges" is interesting as well. There have been a lot of papers on this topic over the past few years, many of which are listed in the references of this paper.