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That's why the successful companies have to pivot and find a way to monetize those broken windows. When the market shows you a demand, you need to find a way
by Periodic 16y ago
That's why the successful companies have to pivot and find a way to monetize those broken windows. When the market shows you a demand, you need to find a way to take advantage of it. In this case there are a lot of men who want to show off their junk.
I'm very impressed by Andrey's ability to use the very thing that is causing his site so much trouble and turn it into a stable revenue stream. It's a very shrewd business move, even if it does diverge from the original vision.
- redthrowaway 16y agoExactly. I thought it was a stroke of genius. That they're now making money hand over fist off of something that turned a lot of people off and rubbed them the wrong way is great. Now if only they can beat the bad press and manage to find their niche without choking they'll be set.
- bemmu 16y agoIt reminds me of how hotornot was burning through bandwidth because of picture hosting, and then turned it into a revenue source instead. Later, HotOrNot signed up with online photo services Ofoto and Shutterfly, which were seeking more members, to have HotOrNot host some photos on those sites. HotOrNot sent leads to those sites, and was paid for it, thereby turning one of its largest expenses - photo hosting - into a revenue source. (source http://www.smsmallbiz.com/capital/How_HotOrNot_Bootstrapped_Its_Way_to_Profit_Sale.html http://www.smsmallbiz.com/capital/How_HotOrNot_Bootstrapped_...)