The problem these sites have is that most of us don't particularly value using their service. We might appreciate the facility they offer for free, but what we

The problem these sites have is that most of us don't particularly value using their service. We might appreciate the facility they offer for free, but what we truly value is the communities that are found there and the information and discussions that originate from those communities. If Reddit died tomorrow, we'd all shrug and find somewhere else to talk, just like the countless forums we used before Reddit that are no longer with us. Such is the danger for any social media: if all you provide is a commodity platform, you're only ever as valuable as the community you can build and whatever that community is willing to contribute, and ultimately you have very little control over those things.