They don't make nearly as much as others with that traffic. Brand safety issues with subreddits and discussions, anonymous user profiles, poor mobile experience

They don't make nearly as much as others with that traffic. Brand safety issues with subreddits and discussions, anonymous user profiles, poor mobile experience, mostly link aggregation instead of content, high adblocking, etc. Here's an old answer of mine comparing reddit's $7M to Instagram's $700M in 2014: https://www.quora.com/Why-are-reddits-advertising-revenues-only-8-million-in-2014-compared-to-Instagram-with-700-million/answer/Mani-Gandham https://www.quora.com/Why-are-reddits-advertising-revenues-o...