People have been buying cars forever. New cars only come out once a year. Cars are very feature/price segregated (on equivalent models). The phone market isn

People have been buying cars forever. New cars only come out once a year. Cars are very feature/price segregated (on equivalent models). The phone market isn't like that at all. Smartphone's are only a couple years old. New android devices are coming out at the rate of a few per month (or so). With carrier incentives and discounts you have a choice of 2, 4, 8, etc. phones for the same essential price ($99, vs. $149, vs. $199) are basically the same (when compared to $12,000, $16,000, and $19,000 in the car market). So yes, there are a lot of cars to choose from. But people have been buying them long enough to know the basics about each manufacturer, they only come out with new models once a year, and they are priced in easily recognizable bands.