Any attempt at monetization through the "normal" means, such as increasing the number of ads or selling user data, would completely undermine the things that ma

Any attempt at monetization through the "normal" means, such as increasing the number of ads or selling user data, would completely undermine the things that make Reddit such a valuable site. We've already seen a few examples of Reddit moving toward a more legitimate, financially viable social media model, and each one of those moves has been met with significant backlash. It seems that they're in a lose-lose situation: either run out of money to keep the site running, or lose all their users.