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I think they just don't sell as much data as something like Google, Facebook, Twitter, etc.
by lelibertaire 7y ago
I think they just don't sell as much data as something like Google, Facebook, Twitter, etc.
- propogandist 7y agoEach outbound link on reddit is tracked, similar to how Google tracks users clicking on SERPs. This can be tied back to a user to build profile on your interests, in addition to sub-reddits you subscribe to etc. which can be valuable if combined with other demographic data about you. I dont know if they started selling this data directly. Last I spoke to ad people there, they had plans to build out their own tracking and analytics infrastructure, to improve things like geo-targeted ads, as their capabilities were lacking signficiantly.
- city41 7y agoYou can turn off outbound link tracking in the privacy section of preferences. Uncheck “allow reddit to log my outbound clicks for personalization”
- propogandist 7y agowhich means your logged in and your behavior and activity is captured, and available for ad-targeting anyway. There's no real opt-out.