It sounds like another Facebook to me, where the business model does make sense but it’s just based on a big secret of selling user data. Here the users are st

It sounds like another Facebook to me, where the business model does make sense but it’s just based on a big secret of selling user data. Here the users are startups, and small companies. It’s no accident that you have to use WeWork’s internet access, you cannot get your own internet unlike with a normal office rental company. It’s also no accident that every visitor needs to sign in to declare whom they are visiting, otherwise you can’t get through the barrier. We don’t have total transparency on who the bond holders are, but just like with Facebook’s early investors, I bet the money comes from people who want the data for themselves. Imagine how much more valuable it is to see which startups are starting to gain traction. Deep pocketed competitors can swoop in and compete with their business at a vulnerable time. Or VC’s who are wooing a company can see if they are the only bidders or if other funds are emailing them (they probably only see metadata of internet traffic but still valuable). Or recruitment consultants can pay to see who is hiring using general visitor reports Etc. I think the outrageous shenanigans of the CEO are essential deflections that make the magic show work.