> I mean I don't think you would pay 10x more for netflix if it had everything, right? Have you heard of a thing called cable? True, after Netflix anchored it

> I mean I don't think you would pay 10x more for netflix if it had everything, right? Have you heard of a thing called cable? True, after Netflix anchored it's price at a reasonable level for it's offerings, I probably would not pay 10x more. But a service that made it easy to watch everything under one interface could get more money out of me than Netflix. By one interface I mean search and/or browse in one place, click a video, optionally pay or subscribe with one click if needed, rinse, repeat. No switching between different catalogs, launching different apps, anything like that. Launching a different app for viewing is acceptable if it's super slick. Amazon Prime has most of this (and x-ray is cool), so it tends to get my money more than other services, but it still doesn't have anywhere near every title I want to watch, and it's sometimes expensive enough that I will switch to a different service for a significant discount.