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Once I asked a company how they calculated the conversion rate of a billboard ad, I was told they got data from smart billboards reading car plates and linking
by zachguo 7y ago
Once I asked a company how they calculated the conversion rate of a billboard ad, I was told they got data from smart billboards reading car plates and linking them to people's online presence.
- qqn 7y agoWow okay, that's terrifying. Especially since it's so passive!