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>"Many investors can only dream of achieving returns of that magnitude by typing less than 140 characters." For a second, I thought 50 Cent had become the new
by artmageddon 16y ago
>"Many investors can only dream of achieving returns of that magnitude by typing less than 140 characters."
For a second, I thought 50 Cent had become the new Jim Cramer. For all of 50 Cent's business tenacity, the article tries very hard to sweep his rap history under the rug as though it's just a coincidence to his success. If you ask any random person on the street "Who is 50 Cent?" a large majority of answers will be "a rapper" as opposed to "investor".
Many artists use their name as a brand to get endorsements:
His shoe line has generated over $70 million in revenue for Reebok -> Endorsement
His apparel line created in collaboration with Mark Ecko generates around $100 million in revenue -> Endorsement
Yes, he made a ton of money off of the Glaceau investment. What more was there about Glaceau that appealed to him? I think any serious investor understands that brand recognition and not hanging out with wankstas are key, but the article doesn't go beyond it. Also, not everyone gets to(or will, for that matter) hang out with Warren Buffet and Peter Thiel.
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