4 ms·
Intent matters. The phrase "parent corporation" has no PR or emotional intent. "Welcoming X to Y family" has a clear emotive intent.
by igammarays 7y ago
Intent matters. The phrase "parent corporation" has no PR or emotional intent. "Welcoming X to Y family" has a clear emotive intent.
- andyfleming 7y agoMaybe the intent of the writer was to make the new hires feel welcome aboard to their new company. That's also not mutually exclusive of the emotive intent you are describing. What makes that Orwellian though?
- devmunchies 7y agoThe parent comment seems to be criticizing the higher-level corporate trend to use this lingo, and isn't talking about Friedman or Github specifically.
- deleted 7y ago[deleted]
- devmunchies 7y agoGithub has a cartoon cat-octopus all over the site I would expect as a baby toy. Clearly linked to "emotional intent" "Github is so fun, guys!" I think they've outgrown that style (the black and white one in the header is ok)