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And designers, kings/queens of the "you think you want this feature, but our user tests show that you actually don't"
by tomc1985 7y ago
And designers, kings/queens of the "you think you want this feature, but our user tests show that you actually don't"
- fragmede 7y agoThat's the worst. For mature products, all that A/B testing does is test how close the old UI is to the new UI. Users are scared of change, to the point that when Ebay wanted to change the color of their banner, changing the color instantly was a travesty to their users so instead, Ebay transitioned the color slowly, over months, to yellow.[0] [0] https://theuxblog.com/blog/redesigning-user-experience https://theuxblog.com/blog/redesigning-user-experience