1) Increase efficiency sometime/often lead to rebound effect in our current system... When it comes to Netflix, current consumption replace both a) old renting

1) Increase efficiency sometime/often lead to rebound effect in our current system... When it comes to Netflix, current consumption replace both a) old renting a film system, and b)TV. You seems to overestimate the energy/pollution cost of a) (which can run on green energy too) and ignored b) 2)Sure, but data center consumption are added to transportation, construction... 3)Electric car can run on green energy too... does not change point 2) 4) You still try to compensate 2). And even data center running on green energy needs ressources and have effect. The idea is not to not to get ride of digitization, but to keep in mind its consequences and don't see it as a magic thing that will solve all our problem and have no bad consequences