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e-cigarette marketing was targeting youth demographics [1]. They could have stuck with marketing to adults, but they got greedy, and I have no sympathy for thes

e-cigarette marketing was targeting youth demographics [1]. They could have stuck with marketing to adults, but they got greedy, and I have no sympathy for these companies now that governments are coming down hard on them. [1] https://truthinitiative.org/research-resources/tobacco-industry-marketing/4-marketing-tactics-e-cigarette-companies-use-target https://truthinitiative.org/research-resources/tobacco-indus...

choko 7y ago
As a legal adult, all of 4 of those marketing drives appeal to me, especially sweet flavors. I don't see how that means they are marketing toward a demographic that is legally unable to purchase their product. To me, this is just another case of moral panic.
ch4s3 7y ago
This is just FUD. Those social media campaigns ended four years ago, the Sundance Film festival isn’t aimed at minors, and adults buy the flavors to help quit smoking cigarettes. I don’t know what to say about that 1 scholarship program, because I’ve never heard of it before. Even saying that 31% of youth vapers citing flavors as a reason for trying vaping feel flimsy. Are they heavy or repeat users in any way? Do they switch to tobacco flavor in the absence of other flavors?
EpicEng 7y ago
Nonsense. Honestly, how do people swallow the garbage argument that only children like sweet flavors? As you typed that out did you forget that you enjoy the taste of ice cream more than the ashes of a bonfire?
- programmarchy 7y ago
  The marketing is obviously directed towards youth in certain circumstances -- for example they have packages that look exactly like Lucky Charms and Froot Loops. Would you also argue that Lucky Charms and Froot Loops cereal commercials are not advertising to children, because some adults happen to eat sugary cereal?
  - EpicEng 7y ago
    So... let me understand this... the flavors are literally Lucky Charms and Fruit Loops, right? What else would they put there? Do you think adults don't like sweet cereal? I don't think that is "obviously directed towards youth." It's only obvious that it's directed toward people who like Lucky Charms and Fruit Loops, of which many are adults. >Would you also argue that Lucky Charms and Froot Loops cereal commercials are not advertising to children, because some adults happen to eat sugary cereal? No, because those ads are obviously aimed toward children. They're full of kids and the boxes contains toys! Nothing like that is happening with vape juice (and it shouldn't if it is.) That all said, I'm with you; bring down the hammer on that sort of thing. Get rid of the flashy packaging. Keep the warning labels. That does far more good than harm. Just don't take the flavor away from me if I want it.

choko 7y ago

As a legal adult, all of 4 of those marketing drives appeal to me, especially sweet flavors. I don't see how that means they are marketing toward a demographic that is legally unable to purchase their product. To me, this is just another case of moral panic.

ch4s3 7y ago

This is just FUD. Those social media campaigns ended four years ago, the Sundance Film festival isn’t aimed at minors, and adults buy the flavors to help quit smoking cigarettes. I don’t know what to say about that 1 scholarship program, because I’ve never heard of it before. Even saying that 31% of youth vapers citing flavors as a reason for trying vaping feel flimsy. Are they heavy or repeat users in any way? Do they switch to tobacco flavor in the absence of other flavors?

EpicEng 7y ago

Nonsense. Honestly, how do people swallow the garbage argument that only children like sweet flavors? As you typed that out did you forget that you enjoy the taste of ice cream more than the ashes of a bonfire?

programmarchy 7y ago
The marketing is obviously directed towards youth in certain circumstances -- for example they have packages that look exactly like Lucky Charms and Froot Loops. Would you also argue that Lucky Charms and Froot Loops cereal commercials are not advertising to children, because some adults happen to eat sugary cereal?
- EpicEng 7y ago
  So... let me understand this... the flavors are literally Lucky Charms and Fruit Loops, right? What else would they put there? Do you think adults don't like sweet cereal? I don't think that is "obviously directed towards youth." It's only obvious that it's directed toward people who like Lucky Charms and Fruit Loops, of which many are adults. >Would you also argue that Lucky Charms and Froot Loops cereal commercials are not advertising to children, because some adults happen to eat sugary cereal? No, because those ads are obviously aimed toward children. They're full of kids and the boxes contains toys! Nothing like that is happening with vape juice (and it shouldn't if it is.) That all said, I'm with you; bring down the hammer on that sort of thing. Get rid of the flashy packaging. Keep the warning labels. That does far more good than harm. Just don't take the flavor away from me if I want it.