I think this advice will be counterproductive for most web entrepreneurs, as I detail here: http://ourdoings.com/ourdoings-startup/2011-01-13 http://ourdoings.

I think this advice will be counterproductive for most web entrepreneurs, as I detail here: http://ourdoings.com/ourdoings-startup/2011-01-13 http://ourdoings.com/ourdoings-startup/2011-01-13 Summary: In the 2.70 contest, everyone was watching and agreed what the goal was. On the web, the people you want to reach might not be watching, and might rely on authorities who have a different idea of what the goal is. Thinking outside the box may make it harder for people to see that you've solved their problem better.