I pay the same with Cox: $60/mo for gigabit internet (with bundle). There's a Cox store in my neighborhood with helpful service. I don't see the issue here. Why

I pay the same with Cox: $60/mo for gigabit internet (with bundle). There's a Cox store in my neighborhood with helpful service. I don't see the issue here. Why can't the town just invite competition instead of doing it themselves? My experience is that government is the least efficient method for delivering services.