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Very nice post, and the dashboards look great, but one thing seems to be missing: the actionable metrics. Metrics for metrics' sake can be dangerous and not nec
by swombat 16y ago
Very nice post, and the dashboards look great, but one thing seems to be missing: the actionable metrics. Metrics for metrics' sake can be dangerous and not necessarily all that helpful. You shouldn't guess why the conversion rate went up, you should know because you a/b tested it...
More detail about this argument here: http://swombat.com/2011/1/13/dashboard-evolution-vanity-metrics http://swombat.com/2011/1/13/dashboard-evolution-vanity-metr...