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Right now, it's basic indeed. You can add a simple logo, contact info and social networking profiles to the cards. We're working on more advanced customization,

by renn 16y ago

Right now, it's basic indeed. You can add a simple logo, contact info and social networking profiles to the cards. We're working on more advanced customization, and adding other metadata to cards, e.g. a Facebook campaign. Would love to know how exactly you define 'marketing tool'.

JacobAldridge 16y ago
Re: Marketing Tool, the concept is that you need to make your business card give the recipient reason to pause or comment. My business card (I'm a business coach with Shirlaws) has a picture of a baby on it - it's not what people expect, it prompts a question, and it makes it more memorable. If they meet 20 people at a dinner, they won't remember them all - my card helps. Naturally, my example and the concept don't work in every situation, but it's a good filter to operate. The best company I know that do this is Think Feel Know (http://www.thinkfeelknow.com/ http://www.thinkfeelknow.com/). The starting point for their business (disclaimer - I've worked with them) is understanding communication styles, since each of us is a combination of Thinking, Feeling, and Knowing - usually with a predominance of one style over the others. The different styles are linked to decision making, as well as marketing tools like shapes and colours. Ask one of their team for a business card, and they will produce a handful, turn them over to show you a group of cards that are blue, red, and green on the back, and ask you to choose one. The contact information on the front is the same; better believe that when you are forced to select one colour, the next question out of your mouth is 'what does that mean?', and the answer will explain their business and how they might be able to help your organisation. Very memorable.
- renn 16y ago
  Excellent points, and thank you for sharing them. The physical memorability of paper cards are one of the most difficult borders to cross for us. We have some great ideas that we'll be implementing throughout the year. Customization of cards and playing nicely with old-fashioned paper cards are an absolute requirement for us to succeed: we're very aware of this - and building towards a great solution.
  - JacobAldridge 16y ago
    Which I get from the video. Hopefully you can see why my initial concern was that your product wouldn't be appropriate for what I'm trying to do, and (more importantly) why I appreciated the video talking about the compatibility with normal cards. My current card is the marketing tool; your app makes the contact information more practical.
- phlux 16y ago
  Soon, cards with NFC embedded in them will have memorable marketing info etc and no contact info printed on them at all. You get some sort of thought provoking info/material - but just read NFC to get the regular data.

by renn 16y ago

JacobAldridge 16y ago

Re: Marketing Tool, the concept is that you need to make your business card give the recipient reason to pause or comment. My business card (I'm a business coach with Shirlaws) has a picture of a baby on it - it's not what people expect, it prompts a question, and it makes it more memorable. If they meet 20 people at a dinner, they won't remember them all - my card helps. Naturally, my example and the concept don't work in every situation, but it's a good filter to operate. The best company I know that do this is Think Feel Know (http://www.thinkfeelknow.com/ http://www.thinkfeelknow.com/). The starting point for their business (disclaimer - I've worked with them) is understanding communication styles, since each of us is a combination of Thinking, Feeling, and Knowing - usually with a predominance of one style over the others. The different styles are linked to decision making, as well as marketing tools like shapes and colours. Ask one of their team for a business card, and they will produce a handful, turn them over to show you a group of cards that are blue, red, and green on the back, and ask you to choose one. The contact information on the front is the same; better believe that when you are forced to select one colour, the next question out of your mouth is 'what does that mean?', and the answer will explain their business and how they might be able to help your organisation. Very memorable.

renn 16y ago
Excellent points, and thank you for sharing them. The physical memorability of paper cards are one of the most difficult borders to cross for us. We have some great ideas that we'll be implementing throughout the year. Customization of cards and playing nicely with old-fashioned paper cards are an absolute requirement for us to succeed: we're very aware of this - and building towards a great solution.
- JacobAldridge 16y ago
  Which I get from the video. Hopefully you can see why my initial concern was that your product wouldn't be appropriate for what I'm trying to do, and (more importantly) why I appreciated the video talking about the compatibility with normal cards. My current card is the marketing tool; your app makes the contact information more practical.
phlux 16y ago
Soon, cards with NFC embedded in them will have memorable marketing info etc and no contact info printed on them at all. You get some sort of thought provoking info/material - but just read NFC to get the regular data.