They could create a new company to keep track of who is watching what so each content creator gets paid accordingly. And it would be one company to pay for the

They could create a new company to keep track of who is watching what so each content creator gets paid accordingly. And it would be one company to pay for the per view option you describe. I could see this growing to 100s of different content providers and available to nearly every home! It's interesting that we've come full circle. This seems like an opportunity for the tv streaming services to add streaming content from different providers and eventually we end up with a 150/mo for streaming TV with premium channels like HBO, NETFLIX, DISNEY, ESPN, etc.