I've optimized for queries that have never happened before. A big fraction of that 25% comes from hyper-specific queries from a known pool of terms. One could o

I've optimized for queries that have never happened before. A big fraction of that 25% comes from hyper-specific queries from a known pool of terms. One could optimize for, e.g.: [size] [color] [quality] widgets And have a page that ranked for: Brobdingnagian Fuchsia Middling Widgets Even if that term had never been searched. You wouldn't have to try too hard--your bespoke widget company could just list all of the types of widgets it could potentially manufacture.