I agree with the post, and this works at companies like Facebook and Uber, which have very high hiring bars, impact-oriented internal cultures and can afford to

I agree with the post, and this works at companies like Facebook and Uber, which have very high hiring bars, impact-oriented internal cultures and can afford to pay a bonus if you help the company be successful. The interesting question is, what should all the other companies do? They cannot hire the best people, that aren't cash-rich, so cannot incentivize people. If you rank companies, what about the ones hiring the bottom 25%? They also want to write software to help run their business. I'm not saying software architecture is the answer, but the [hidden] assumptions in the post break down and don't apply.