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Model XLNet. Seed: Some David Ogelvy marketing quote [The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere sloga
by PeterStuer 7y ago
Model XLNet. Seed: Some David Ogelvy marketing quote
[The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.]
So you do. You make her feel like she is in control. You make her feel as if she knows everything she needs. You make her feel like she is the master. You make her feel like you can bring everything she wants.
And yet she is still in doubt about her own power and the ability to make herself the owner of what she needs. Because, she is your wife. And that means that she is in your power to make herself the owner of whatever she wants. You cannot make her feel like she is in control of what she wants, because she is not a moron, she is your wife. She is your slave. She is your master . And she is the only one to see that she is in control of what she wants. And therefore, she has nothing to prove to you : she has nothing to claim. She has nothing to tell you.
She has nothing to be ashamed of. She has nothing to blame you for. She has nothing to complain about. She has nothing to tell you, except that she can only see you through your eyes. And that is exactly why she is the only one to see that you are not in control.
You are not in control of what you want. She is in control of what you want .