i thought one of the best startups i came across last year was Solve Media. that's an enormous problem you're referencing, and not only did their startup solve

i thought one of the best startups i came across last year was Solve Media. that's an enormous problem you're referencing, and not only did their startup solve the problem, but they also created value for brands by advertising within the password boxes check out the venturebeat writeup from last year: http://venturebeat.com/2010/09/20/the-latest-ad-frontier-solve-media-lets-you-advertise-on-authentication-tests/ http://venturebeat.com/2010/09/20/the-latest-ad-frontier-sol... they also put together a great youtube overview: http://www.youtube.com/watch?v=f-dZvZasg0o http://www.youtube.com/watch?v=f-dZvZasg0o it's one of those ideas you come across every so often that just makes too much sense. i'd bet they'll have their fair share of competitors soon enough.