Brands only have value if they can be used to create customers and profit. Apple, Microsoft, Google are massively valuable. Blockbuster, Sears, Theranos are no

Brands only have value if they can be used to create customers and profit. Apple, Microsoft, Google are massively valuable. Blockbuster, Sears, Theranos are not. WeWork is a bubble about to burst. Uber is still unknown. The value of both brands is complete speculation and highly inflated by hopes and dreams.