Agree 100%: - Announce price increase for new users to existing customers. Allow them to expand or sign longer term contracts to lock in the current price for

Agree 100%: - Announce price increase for new users to existing customers. Allow them to expand or sign longer term contracts to lock in the current price for X days. - Apply new pricing to new customers & expansions. - Migrate existing customers closer to new pricing on a timeline. I'm a sucker for heirloom pricing for your oldest customers :) Understand where you are in the growth curve though; if you're growing 200% YoY and your early customers are thought leaders, then focus on new customer pricing and don't worry about raising prices. Oh, and whenever possible sell differentiated, mission critical products to businesses whenever possible.