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I wrote a longer reply, but the more I write the more I realize how ignorant I am. I'm out of my depth. Beats me. I think we can agree that if it is true that

I wrote a longer reply, but the more I write the more I realize how ignorant I am. I'm out of my depth. Beats me. I think we can agree that if it is true that 25% of all searches are completely new to Google, it's not like they could have been gamed. Can't game a search that has never existed before. Right?

byrneseyeview 16y ago
I've optimized for queries that have never happened before. A big fraction of that 25% comes from hyper-specific queries from a known pool of terms. One could optimize for, e.g.: [size] [color] [quality] widgets And have a page that ranked for: Brobdingnagian Fuchsia Middling Widgets Even if that term had never been searched. You wouldn't have to try too hard--your bespoke widget company could just list all of the types of widgets it could potentially manufacture.