Well, I can understand the need to publicize stuff that might not go unnoticed. But I definitely scratched my head at how the US postal service was doing major

Well, I can understand the need to publicize stuff that might not go unnoticed. But I definitely scratched my head at how the US postal service was doing major, ostentatious sponsorships of cyclists on the Tour de France, and was like, "uh, are people really not aware that the Post Office is a thing?" Edit: Side note, I remember a slashdot thread from a while back that mentioned the "Word of Mouth Marketing Association", and someone was like, "um, what? Isn't the whole point of word-of-mouth marketing that it's not organized by some committee, top-down?"