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> The year following Crashplan’s announcement we saw a huge increase in customers, which is simultaneously good and bad No, this is GREAT, but you have to do i
by iagooar 7y ago
> The year following Crashplan’s announcement we saw a huge increase in customers, which is simultaneously good and bad
No, this is GREAT, but you have to do it right! You should have increased dramatically the pricing for new customers to keep the growth at acceptable levels (in terms of absolute numbers). This way you would have had a lot better margins from new customers and could have scaled your business in a more controlled way.
> raising prices on the day when the industry started having fewer options would have been the right financial decision, but not the right Backblaze decision.
It would have been the right Backblaze decision, because you would have secured a decent margin to provide the best service you can to your customers.
> We’ve all been subjected to price increases that were clandestine, then abruptly announced and put into effect the same day, or were not well explained.
Not sure if I use radically different services, but this never happened to me! Usually, you get months of time in advance to get adjusted to the new pricing.
- atYevP 7y agoYev here -> Interesting takeaways! It was difficult to map how many customers we'd gain after Crashplan left the business and how many we'd have gained if we had raised prices by a lot more. It was made more complicated by the fact that they partnered with our 2nd largest competitor, so we also had to do a quick "sanity-check" about whether or not we wanted to raise prices to near their level, or stay the same until things calmed down. Thanks for the insights!