I find it interesting that the OP mentions Jeff Bezos as someone who has "a deep attachment to books and the people who read them". My understanding was that B

I find it interesting that the OP mentions Jeff Bezos as someone who has "a deep attachment to books and the people who read them". My understanding was that Bezos chose books for Amazon after writing a list of things people could carry in one hand, and decided Books was the biggest market on the list. In trying to find my source for that on Google, I came across plenty of other explanations for why he chose Books as the topic to sell - they may discount my previous belief, but none of them make the case that he loves books or that books led to the business. All seem to claim that the need to create an internet business came first, books were a means to an end.