That is a good question, back when I was younger the question was "Could anyone kill Sears and Roebuck?" for much the same reasons. Using the history of Sears,

That is a good question, back when I was younger the question was "Could anyone kill Sears and Roebuck?" for much the same reasons. Using the history of Sears, and how they lost their lock on retail America, if Amazon dies the same way it will because there will be other choices that are give customers something that they want while Amazon fails to change (aka Day 2 type behavior). For example, if your chance of getting something counterfeit on Amazon was 50% and to return it would take several days. Then a new company that focused on only legitimate merchandise and easy returns would start eating away at Amazon's volume. Now that is just an example, not saying it is going to happen, but another closer to home experience was Fry's Electronics where more and more often they would take customer returns, shrink wrap them and stick them back on the shelf. I once bought a DVD drive there open the box to find it contained a CDROM that clearly someone had taken out of their computer and replaced with a DVD drive (same thing I was doing). When I went to take it back the store said "How do we know you aren't the one who swapped it?" It took about 40 minutes but we found the serial number on the box had been previously returned the week before. From that point on I made a point of opening the package at the store to insure I wasn't getting the odd second hand "re-gifted" product. I am already unwilling to go to Amazon for products that are easily copied.