Yev here -> Interestingly, they aren't decreasing as quickly as they once were and that was part of the impetus for the increase. I touch on it in the article a

Yev here -> Interestingly, they aren't decreasing as quickly as they once were and that was part of the impetus for the increase. I touch on it in the article and we go further in detail in the original announcement, but it used to be that the data growth of the customer was more or less negated by drive capacity increasing and cost per gigabyte going down - but that trend has stymied recently.