Some context in a comment, as not to sound too spammy, and I'm more interested in answers to the general question than to my specific situation: I read a lot o

Some context in a comment, as not to sound too spammy, and I'm more interested in answers to the general question than to my specific situation: I read a lot of news. It's most of what I click on on Facebook. I have a custom multireddit with all my favorite news-oriented subreddits. And every day, I hit paywalls. So, I'm currently trying to build a "Netflix for News" or "Apple News for the Web" (the implementation is pretty simple - just set up an OAuth2 Provider). The market is definitely niche (news junkies who prefer the browser experience) but I think the value prop is high (newspapers keep readers on their platform + receive monthly payout based on customer time spent on their site, readers don't have to worry about looking up news in one place). The problem is that I've never worked in the newspaper industry. I think I only know one person who does. How do I go from that, to convincing a brand as huge as The New York Times (or whatever) to put a "Sign in with NetflixForNews" button on their paywall? The idea feels good, and the technical solution is simple, but the sales problem just feels insurmountable.