I agree with many things except point 2) > 2) What most irks people about the current ad-tech based business model isn't the advertising, it's the data mining

I agree with many things except point 2) > 2) What most irks people about the current ad-tech based business model isn't the advertising, it's the data mining behind it. I think most people are not even aware of some bigger implications of data mining except some banners following them for months. After being irked with generation of popup ads that you have to chase buttons to close it now most are irked with ads that autoplay video, sound and you cannot easily stop it. We are also irked with all those ads tracking technology eating lots of your ram and cpu power - modern websites are excessively fat and bloated mostly because of all those tracking scripts. There is also another problem that ads business model generates - lower quality content, fake news, clickbait headlines, articles that stimulate flame wars, youtubers talking taking about something for 15 minutes even though you could summarize it in 1 min, game devs designing addictive games for kids. Basically fighting for your eyeballs time, keeping you glued to the screen as long as possible. This is not scalable because time you have during the day (24h) is fixed and wastes lots of people time that they could be use to make something more productive with their life.