4 ms·

You shouldn't need marketing when the "customer" has no other option but to deal with you. If you legitimately don't suck then the customer will figure it out

You shouldn't need marketing when the "customer" has no other option but to deal with you. If you legitimately don't suck then the customer will figure it out through their experience (because they have to deal with you). Hiring PR firms to gaslight the public is not something a decent government does.

Cerium 7y ago
Some customers can choose, I recently decided not to fly to HK.
- Retric 7y ago
  That sounds like you’re saying you are not a customer. What exactly is your point? I mean if you where a visited in the past with first hand knowledge that decided not to come back, then PR is not going to have an impact.
  - short_sells_poo 7y ago
    Parent is saying they are a customer shopping for holiday/business destinations and they decided to to do business with HK. In other words, HK just lost a sale.
    - Retric 7y ago
      Customer is one who purchases something as in that’s what it means. So they can’t be a HK customer if they don’t make a purchase. Potential customer’s is generally referred to a Lead specifically to make this distinction.
      - filoleg 7y ago
        This is just pure pedantry, because your whole argument would become null if the parent said "potential customer" instead of "customer". I would consider it null already, given that the parent described their situation very explicitly, and it is clear as day that the situation implied "potential" in "customer".
        Retric 7y ago
        As written it’s an ambiguous statement. You’re assuming they used customer incorrectly. Though, if they said potential customer that would not be a rebuttal of dsfyu404ed.
vkou 7y ago
> If you legitimately don't suck then the customer will figure it out through their experience (because they have to deal with you). This isn't true. Most people in the US, for instance, never have to deal with the justice system. They have no idea whether it sucks or not, and their opinions are largely shaped by both positive and negative PR.
detaro 7y ago
I'm a potential HK customer (it always seemed like an interesting place to visit). My employer is a potential HK customer (HK could be a location for an office). We have many other options than HK. > According to the brief, published in the PR industry paper The Holmes Report, the government wanted a firm to "address negative perceptions in key markets overseas to maintain confidence in Hong Kong" Some amount of PR is IMHO also appropriate internally to inform people about things that are happening/available if they aren't otherwise well-known.

Cerium 7y ago

Some customers can choose, I recently decided not to fly to HK.

Retric 7y ago
That sounds like you’re saying you are not a customer. What exactly is your point? I mean if you where a visited in the past with first hand knowledge that decided not to come back, then PR is not going to have an impact.
- short_sells_poo 7y ago
  Parent is saying they are a customer shopping for holiday/business destinations and they decided to to do business with HK. In other words, HK just lost a sale.
  - Retric 7y ago
    Customer is one who purchases something as in that’s what it means. So they can’t be a HK customer if they don’t make a purchase. Potential customer’s is generally referred to a Lead specifically to make this distinction.
    - filoleg 7y ago
      This is just pure pedantry, because your whole argument would become null if the parent said "potential customer" instead of "customer". I would consider it null already, given that the parent described their situation very explicitly, and it is clear as day that the situation implied "potential" in "customer".
      - Retric 7y ago
        As written it’s an ambiguous statement. You’re assuming they used customer incorrectly. Though, if they said potential customer that would not be a rebuttal of dsfyu404ed.

vkou 7y ago

> If you legitimately don't suck then the customer will figure it out through their experience (because they have to deal with you). This isn't true. Most people in the US, for instance, never have to deal with the justice system. They have no idea whether it sucks or not, and their opinions are largely shaped by both positive and negative PR.

detaro 7y ago

I'm a potential HK customer (it always seemed like an interesting place to visit). My employer is a potential HK customer (HK could be a location for an office). We have many other options than HK. > According to the brief, published in the PR industry paper The Holmes Report, the government wanted a firm to "address negative perceptions in key markets overseas to maintain confidence in Hong Kong" Some amount of PR is IMHO also appropriate internally to inform people about things that are happening/available if they aren't otherwise well-known.