In my experience, I have found email marketing as one of the most underrated and under-utilized channels. Your email list is the most vital piece of data that

In my experience, I have found email marketing as one of the most underrated and under-utilized channels. Your email list is the most vital piece of data that you truly own. Everything else depends on the respective platform's algorithms and uncontrollable factors to a large extent. Source: I'm a copywriter and have worked with several e-commerce stores.