Has anyone seen data on this? I recently starting making an effort to purchase things like paper towels, Advil, toothpaste, etc from Target (in person) instead

Has anyone seen data on this? I recently starting making an effort to purchase things like paper towels, Advil, toothpaste, etc from Target (in person) instead of buying from Amazon to reduce the amount of packaging I have to recycle and throw away. I still feel like it's a net benefit, but that's purely a _feeling_.