I interpret it as the burning desire to impose those consequences, without sufficient thought as to whether it fits the crime. People want to be a part of some

I interpret it as the burning desire to impose those consequences, without sufficient thought as to whether it fits the crime. People want to be a part of something, even if it's an angry mob. Whether it's good or bad for society is a complex topic, but spending your time riling up a digital mob every time someone says something controversial can't be a personally healthy way to live.