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A Cold B2B Email Brought Us 750 Clients

• ToFab123 7y ago
  > The optimal email structure: - Greeting - Opening - Main body - Call to action That is 100% opposite of "BLUF: A military standard to make writing more powerful" that was featured on HN yesterday. BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports and emails. https://news.ycombinator.com/item?id=20964907 https://news.ycombinator.com/item?id=20964907
  • DmitryCh 7y ago
    GOMC is good working in the first cold email. I agree with you that BLUF is better, but if the recipient knows you.
    • deleted 7y ago
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