having thousands of customers paying $0.1 per day is a huge accounting hassle. Trying to account e.g. for EU VAT is a maze of galactic proportions for a small s

having thousands of customers paying $0.1 per day is a huge accounting hassle. Trying to account e.g. for EU VAT is a maze of galactic proportions for a small startup. So you 'll need an intermediary who will get a cut of that income. And then you 'll occasionally be getting weird looks from banks because apparently that business model looks suspicious ( i've had my bank deny me services because we do virtual currency sales in game - through an intermediary). There is also no frictionless way to do it: payments should ideally be integrated in browsers, and people should be able to pay anonymously by preloading their browser with small chunks of money, again anonymously. Maybe there is a way to make this mechanism both anonymous and legal (for tax purposes) , but i don't think anyone has cracked that yet. Advertising circumvents all these requirements, and creates an indirect channel that transfers value from the user to the publisher. And advertising is here to stay: businesses always have and always will will keep spending a similar % of revenues for advertising. It's not advertising that's wrong with the internet, it's tracking.