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Everything you said is accurate, but that doesn't mean there isn't a place in the market for Blue Apron. People are paying for convenience. Think of it like a
by smallgovt 7y ago
Everything you said is accurate, but that doesn't mean there isn't a place in the market for Blue Apron.
People are paying for convenience. Think of it like a house cleaning service. You don't NEED to hire someone to clean your house, but it makes your life a little easier and for some, that's worth it.
- Crusoe123 7y agoExcept this is like buying a small package of cleaning utilities for one cleaning and then cleaning the house with it yourself. In your analogy, the cleaning service would be ordering food from a restaurant. The utility here is very marginal, and there are alternatives that make your life even easier.
- kelnos 7y agoYou need to understand that people do irrational things all the time but feel like they get a positive benefit from it. Meal kit delivery is easier than picking out recipes yourself and then buying ingredients yourself. It's certainly not easier than ordering takeout from a restaurant. But there's the "feel good factor" of doing the cooking yourself but removing some of the prep and decision-making. It's not all about utility; emotion factors in heavily sometimes.