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I gotta say, I do hope Blue Apron survives. After all, if it goes under, who will sponsor the entire podcast ecosystem?

JohnJamesRambo 7y ago
Zip Recruiter, until they fail also. I honestly use the ads in my podcasts as a way to know what companies not to invest in. Anyone want a used Quip toothbrush or some Me Undies?
- lstamour 7y ago
  Good thing you didn’t buy an Audible subscription, or use an Epson printer, FreshBooks invoicing, LastPass. Other podcast ads I’ve heard are for AmEx, Deloitte, LinkedIn, various conferences and educational institutions, and more. I agree that certain names always show up, but I’ve also been quite surprised over the years by who’s enlightened enough to advertise in podcasts. I’ll admit, though, I never did buy that Harry’s shaving kit. ;-)
  - sobani 7y ago
    One advertisement I've heard a few times is the "Drive sober or get pulled over" campaign from the NHTSA. But to JohnJamesRambo's credit, there are a lot of people who don't 'invest' in the US government either.
    - empath75 7y ago
      Those are free placements.
    - rsynnott 7y ago
      Recently I've mostly been hearing one from the Irish government telling residents of Ireland using a UK drivers license to convert it to an Irish one immediately (they'll become invalid if there's a no-deal Brexit). Of course, I'm not sure I'd want to invest in Brexit, so maybe it still holds.
- v77 7y ago
  I was just about to post the same thing. Clearly a lot of companies do negative-EV blanket podcast advertising to juice their customer numbers before an IPO. Sonos was another famous example (although I like Sonos a lot). There's no way ZipRecruiter is getting payback from their insane ad spend.
gyc 7y ago
Maybe Hello Fresh will expand their sponsorship from Youtube Sloggers...
hkmurakami 7y ago
Square space maybe
- quaquaqua1 7y ago
  Definitely Squarespace and Skillshare. I still can feel the moment where I can exactly predict the Youtuber or Podcaster is about to launch into their canned sales pitch for how life got so much better and easier when they learned how to do xyz on zyx platform. I'm surprised Youtube made the "tap here to move forward 30 seconds" feature because it always takes me right to the end of the "native ad"
Slartie 7y ago
It's been a long time ago that I heard the last Blue Apron ad in a podcast. Seems as if the stick was handed over to a suitcase company whose "smart" suitcases cannot be checked in to flights due to batteries, that already-mentioned annoying prefab website company and underwear manufacturers offering to put decorative metals around my testicles.

Zip Recruiter, until they fail also. I honestly use the ads in my podcasts as a way to know what companies not to invest in. Anyone want a used Quip toothbrush or some Me Undies?

lstamour 7y ago
Good thing you didn’t buy an Audible subscription, or use an Epson printer, FreshBooks invoicing, LastPass. Other podcast ads I’ve heard are for AmEx, Deloitte, LinkedIn, various conferences and educational institutions, and more. I agree that certain names always show up, but I’ve also been quite surprised over the years by who’s enlightened enough to advertise in podcasts. I’ll admit, though, I never did buy that Harry’s shaving kit. ;-)
- sobani 7y ago
  One advertisement I've heard a few times is the "Drive sober or get pulled over" campaign from the NHTSA. But to JohnJamesRambo's credit, there are a lot of people who don't 'invest' in the US government either.
  - empath75 7y ago
    Those are free placements.
  - rsynnott 7y ago
    Recently I've mostly been hearing one from the Irish government telling residents of Ireland using a UK drivers license to convert it to an Irish one immediately (they'll become invalid if there's a no-deal Brexit). Of course, I'm not sure I'd want to invest in Brexit, so maybe it still holds.
v77 7y ago
I was just about to post the same thing. Clearly a lot of companies do negative-EV blanket podcast advertising to juice their customer numbers before an IPO. Sonos was another famous example (although I like Sonos a lot). There's no way ZipRecruiter is getting payback from their insane ad spend.

gyc 7y ago

Maybe Hello Fresh will expand their sponsorship from Youtube Sloggers...

hkmurakami 7y ago

Square space maybe

quaquaqua1 7y ago
Definitely Squarespace and Skillshare. I still can feel the moment where I can exactly predict the Youtuber or Podcaster is about to launch into their canned sales pitch for how life got so much better and easier when they learned how to do xyz on zyx platform. I'm surprised Youtube made the "tap here to move forward 30 seconds" feature because it always takes me right to the end of the "native ad"

Slartie 7y ago

It's been a long time ago that I heard the last Blue Apron ad in a podcast. Seems as if the stick was handed over to a suitcase company whose "smart" suitcases cannot be checked in to flights due to batteries, that already-mentioned annoying prefab website company and underwear manufacturers offering to put decorative metals around my testicles.