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Why wouldn't these two approached work in parallel ? An ad-free experience for those willing to pay and an ad supported one for those who don't. I'm sure ther

• manigandham 7y ago
  They can, and some services offer both. Maintaining two systems is resource and support intensive though, especially for payments. It's rarely worth the hassle if you only get 1 in a million to subscribe directly. The cable-bundle approach to content might get more traction but there are too many competing bundles adding fatigue (just like video streaming), on top of the fact that people don't value general content the same as music or movies so the rates are inconsequential compared to ads.
• satyrnein 7y ago
  Companies don't want to advertise to the people with no money.
  • udkl 7y ago
    That's an astute observation, however I doubt it's valid. Not paying a monthly subscription wouldn't indicate poverty. It might just be these people are subscription averse... or they are used to ad supported free content and don't want to pay...